In a landmark collaboration, SM Development Corporation (SMDC) and SM Supermalls have extended their support to the National Museum of the Philippines (NMP) through a significant service donation, formally accepted on January 31, 2025.

This partnership underscores a shared commitment to cultural preservation and accessibility, with SMDC funding crucial air conditioning repairs at the National Museum of Natural History to enhance visitor experience. Meanwhile, SM Supermalls will provide marketing support to amplify NMP’s cultural mission and reach a wider audience.

“This partnership reflects SMDC’s dedication to nation-building. We’re proud to support the arts and contribute to a richer cultural experience for Filipinos,” said SMDC EVP for Project Development Grace Evangeline Sta. Ana.

With this collaboration, Filipinos can look forward to a more comfortable, immersive, and engaging museum experience for years to come.