Mang Inasal, the country’s leading Grill Expert, continues to set the standard in innovative and consumer-driven public relations, securing two Golds and one Silver at the 60th Anvil Awards. The prestigious ceremony, known as the “Oscars of Public Relations” in the Philippines, took place at the Fiesta Pavilion, Manila Hotel, and recognized outstanding campaigns that have made a significant impact on brand communication and audience engagement.
Competing against over 586 entries, Mang Inasal stood out for its exceptional creativity and strategic execution in 2024, bringing home awards for its Pork BBQ Media Launch, #MangInasalKahitSaan Digital and PR campaign, and “Love the Flavors, Love the Philippines” initiative.
A Testament to Consumer-Centered Excellence
“These Anvil awards go beyond recognition—they symbolize our deep commitment to meaningful connections with our customers,” said Mang Inasal President Mike V. Castro. “This achievement affirms that our customer-centric efforts, whether through traditional media or digital campaigns, truly resonate with Filipinos. More importantly, this victory belongs to our customers, whose love and trust in Mang Inasal continue to inspire everything we do.”
Award-Winning PR Campaigns
🔸 Gold – Pork BBQ Media Launch (PR Programs – Marketing & Brand Communication)
Mang Inasal’s Pork BBQ Media Launch made a resounding impact in mid-2024, drawing attention with a star-studded media event and an engaging social media campaign. The campaign successfully positioned Pork BBQ as a must-try addition to the brand’s menu, particularly appealing to younger audiences.
🔸 Gold – #MangInasalKahitSaan Digital and PR Campaign (PR Programs – Best Use of Digital)
This digitally-driven campaign turned Mang Inasal’s delivery service into an online sensation by utilizing QR-coded order numbers linked to manginasaldelivery.com.ph. With the support of digital influencers, media coverage, and strong social media buzz, the initiative generated nationwide engagement and further cemented Mang Inasal’s presence in the digital food delivery space.
🔸 Silver – “Love the Flavors, Love the Philippines” (PR Programs – Arts & Culture/Heritage/Tourism)
A collaborative effort with the Philippine Department of Tourism (DOT), this campaign celebrated Filipino cuisine on a global scale. By highlighting local flavors and culinary heritage, the initiative not only promoted Mang Inasal’s offerings but also reinforced national pride and strengthened the country’s identity as a destination for world-class Filipino food.
Sustained Excellence in PR and Brand Communication
Mang Inasal’s latest wins follow its impressive performance at the 59th Anvil Awards, where it took home four Golds and one Silver, further solidifying its standing as a leader in public relations and marketing innovation.
The Anvil Awards, presented annually by the Public Relations Society of the Philippines (PRSP), is the country’s most prestigious recognition for outstanding PR campaigns and business communication strategies. Winners are selected through a rigorous three-phase evaluation by a panel of distinguished local and international experts.
With these new accolades, Mang Inasal continues to set the bar for impactful marketing, proving that its commitment to customer engagement, creativity, and brand storytelling remains stronger than ever.
