Mang Inasal Celebrates Summer with the Launch of the CreamyYESS Extra Creamy Halo-Halo Campaign Featuring Fyang

This summer, Mang Inasal is turning up the heat with its CreamyYESS Extra Creamy Halo-Halo campaign, bringing a fresh twist to the iconic Filipino dessert. As part of the celebration, the brand has introduced the Halo-Halo Caravan, a nationwide tour offering free servings of the creamy dessert at select locations, including top tourist destinations. This initiative is part of the “Love the Flavors, Love the Philippines” movement, in collaboration with the Department of Tourism, encouraging everyone to explore and savor local delicacies.

Beyond the caravan, Mang Inasal has even more surprises in store, including a limited-time Extra Creamy Halo-Halo variant, the much-anticipated National Halo-Halo Blowout, and an interactive exhibit celebrating the beloved dessert.

Adding excitement to the campaign, Mang Inasal has announced Sophia ‘Fyang’ Smith, the Pinoy Big Brother Gen 11 Big Winner, as the new face of Extra Creamy Halo-Halo. Known for her charm and relatability, Fyang perfectly embodies the fun, youthful spirit that the brand seeks to represent.

Fyang shared her love for the brand, saying, “Mang Inasal has been part of my life since I was young, and their Extra Creamy Halo-Halo has always been my go-to treat. I even celebrated my 13th birthday at Mang Inasal! Now, I get to celebrate this love with my fans and introduce even more people to the best Halo-Halo experience!”

Her announcement as Mang Inasal’s new endorser went viral, with #FYANGJOINSMANGINASAL trending on X for two straight days, gathering over 103,000 posts from excited fans and food enthusiasts. Fyang was officially introduced during the CreamyYESS Halo-Halo Caravan Grand Launch at the SM Mall of Asia Music Hall, marking the beginning of a season full of refreshing surprises.

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